Coors Light Content Marketing ( Team Member 1)

(Google)

The outline of the campaign is designed for the company Coors Light.
The idea for this campaign is to organize an event on Mount Robson for climbing the mountain. The company will held a competition in which hikers will compete and then lucky 50 will get the chance to climb the mountain on company's expense and share those moments with the world on Facebook, Twitter and Instagram. The audience will be all the users of Social media which covers almost all the North America.

(Google)

The goal of this campaign is to reach the maximum number of people and increase the sales by 10% in the next two quarters of 2016. Increase the awareness among the people about the exclusivity of this company. Increase the likes on Facebook, followers on Twitter and Instagram because the campaign will be updated on social media via videos and images.
The campaign is going to be launched during Summer Break. This week is ideal for the launch of this event because this is the time of the year when people are free from their busy life and are looking for something fun and exciting to do. Beer sales are at its peak levels during this time because the weather is hot and it is a cold beverage.
This campaign will be promoted on Facebook and Twitter because of the number of followers on each social site.
The attractive pictures and videos posted on Facebook and Twitter will be the main trap for audience. The live feature on Facebook lets the user share moments at the same time with numerous people which will be very well covered.

References

(n.d.). Retrieved from Google: https://media-cdn.tripadvisor.com/media/photo-s/06/bc/e2/df/mount-robson-provincial.jpg

(n.d.). Retrieved from Google: http://pearlandcrawfishfestival.com/wp-content/uploads/2013/02/Coors-Light-1024x748.jpg