The outline of the campaign is designed for the company Kingfisher.
The idea for this game to organise a lucky draw event. in this event people have to collect the bottles caps. Person which has cap with the tag of airplane inside it will get a free ticket for the Andaman Nicobar island on the company expense. This will posted to the company' social sites.
The audience will be all the users of social media which cover almost all part of Asia and North America.
The goal is to increase the sale of the company by 10%. Increase the brand loyalty of the Kingfisher beer and increase the awareness. Increase the likes on the Facebook, followers on twitter and Instagram because we are promoting this event on the social media.
This event is going to launch during the summer break. I think it is good time because people are free from their busy life and looking for fun and enjoyment.
The campaign will be promoted on the Facebook and Twitter because their are maximum no. of follower on these both sites.
The attractive pictures and video clips attract and engage the audience.
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